About Bennie FrankWe energize brands with innovative, data-driven strategy that drives measurable growth.
Inspired by a legacy of progress and ingenuity, we don’t just market brands, we engineer them for impact. From brand identity to retail strategy and digital performance, we build the systems that move products and scale businesses.
We’re senior-led & specialist-powered.
LEADERSHIP
Senior leadership is embedded in every engagement, from strategy through execution.
FLEXIBILITY
Retainer, project, or fractional support—structured to fit how modern brands operate.
SPECIALIZATION
A vetted network of experts across paid media, influencer, creative, analytics, and retail media.
OWNERSHIP
We appoint one accountable lead, tightly integrated across all work-streams.
Meet our Founder
Frank Amabile
Founder, Strategist & Champion of Better Brands
With a decade of cross-industry experience, Frank has built and scaled marketing programs for brands from early-stage to enterprise. He combines deep CPG expertise with a hands-on, data-driven approach that helps mission-driven brands stand out and win.
Authenticity
Electrify your brandWe believe in the power of electric moments that will help your brand and your values shine.
Sustainability
Build a better marketplaceWe founded Bennie Frank to make a marketplace that’s good for business and people.
Integrity
lead with purposeWe encourage brands to showcase their values to help find an audience that sticks.
Awareness
Finding the WhyWe investigate the insights behind your audience and brand to drive results.
We the PeopleOur team is composed of results-driven experts—people that are truly empathetic to the challenges that brands face in the marketing landscape.
Joseph Narke
Managing Partner
Deanna Cataldi
Head of Commerce Media
Matt Stevens
Social Media Manager
Alyssa Fallon
Head Of Influencer Marketing
Brian Honicky
Jake Blank
Operations
SEM Manager
Kim Fred
Hayle Stoner
Creative Director
Associate Creative Director