CASE STUDYMeet
OnlyKale
From ideation to execution, Bennie Frank handled everything. Now, OnlyKale is launching into the health and wellness space with a powerful story and premium positioning.
Scope
OnlyKale aimed to drive awareness and customer loyalty by combining educational marketing strategies with engaging content and sampling initiatives.
Challenges
Starting with no audience or customer base, we built OnlyKale entirely from scratch, developing the brand, product, and go-to-market strategy from the ground up.
From zero to launch
Kale powder is powerful but unfamiliar to many. We faced the challenge of teaching consumers how versatile, convenient, and beneficial it can be for everyday wellness.
Educating the market
Designing eco-friendly, single-serve packets that deliver maximum freshness while minimizing waste was a key hurdle we overcame.
Sustainable balance
Solution
Brand development from scratch
We built OnlyKale’s identity from the ground up, crafting a compelling brand story, visual identity, and product positioning that resonates with health-conscious consumers.
Education-driven marketing strategy
To overcome unfamiliarity with kale powder, we created engaging content, influencer partnerships, and recipe ideas to demonstrate its versatility and benefits.
Smart packaging & fulfillment solutions
We sourced eco-friendly materials and developed single-serve packets designed for both convenience and sustainability.
Results
OnlyKale entered the market with a bold identity, capturing attention in the competitive health and wellness space.
Successful brand launch
Through targeted content, influencer partnerships, and educational campaigns, OnlyKale built a loyal community of health-conscious consumers.
Engaged consumer base
Strategic go-to-market planning and creative storytelling drove strong early sales, establishing OnlyKale as a rising star.