CASE STUDYMeet
Seven Sundays
Since 2021, Bennie Frank has been a strategic media partner to Seven Sundays, driving growth with precision and impact. Together, we’ve turned digital advertising into a powerful engine for brand awareness, expanded our reach in DTC and retail, and set new benchmarks for success.
Scope
Seven Sundays aimed to improve customer acquisition and retention by leveraging paid marketing strategies and loyalty programs.
Challenges
Overcoming the rise in acquisition costs
CAC costs increased by nearly 50% in the last five years.
Gaining customer acquisition knowledge
Demystifying organic and unattributed customer acquisition sources.
Building momentum at a low cost
Expanding offline distribution while maintaining DTC sales momentum.
Solution
Developed ‘How Did You Hear About Us’ surveys
We uncovered attribution sources and understand the impact of paid and organic channels for Seven Sundays.
Implemented new media strategies for sales
Seven Sundays expanded into new media channels (BING, Kroger, Target/Roundel) while focusing on both paid and retention marketing.
Highlighted sustainable practices
Publicized upcycling, recycling, and soil health initiatives to resonate with environmentally conscious customers.
Introduced loyalty program initiatives
We leveraged Rediem, which aligns with mission-driven companies, to gamify engagement and create omnichannel rewards.
Results
A 7% increase in brand loyalty led to an 85% rise in customer lifetime value (CLV).
Boosted brand recognition
Maximized marketing efficiency
Improved efficiency in marketing spend, reallocating efforts to high-performing channels.
5 DTC product launches resulting in an average of 5X ROAS across paid channels.
Successful launch plans
Uncovered data-driven insights
Enhanced customer insights, reducing the "unattributed" bucket for organic leads and optimizing ad spend on paid social platforms.
7000+ new customers
at 4x ROAS
Balancing shopping, text, and performance max strategies on Google to effectively bring in new customers.
Successfully launched three retail media campaigns with top networks like Target and Kroger to drive growth.