Back to Nature

Performance Infrastructure + Paid Media

Back to Nature partnered with Bennie Frank to strengthen brand visibility, improve engagement, and support two retail-exclusive product launches in an increasingly competitive food wellness category.

We rebuilt their paid media infrastructure from the ground up, establishing the accounts, tracking systems, and strategic alignment needed to drive measurable growth across Amazon, Whole Foods, and Publix.

PERFORMANCE STRATEGY
PAID SOCIAL & SEARCH
RETAIL LAUNCH SUPPORT
AMAZON MEDIA
TRACKING & ATTRIBUTION
GEO-TARGETED CAMPAIGNS

Highlights

4.2M

Consumers Reached

$150+

Managed Across 6 Campaigns

16K

Monthly Click

60%

TikTok Follower Growth

2%

CTR while scaling spend to $20k/mo

78.12%

Absolute Top Impression Rate

The Challenges

Crowded category.
No paid media infrastructure.
Limited measurement visibility.
Retail launches requiring precise geo-targeting.

The Approach

ACCOUNT

Set-up

Google • Meta • TikTok

FULL-FUNNEL

Tracking

Pixels implemented across all platforms

ATTRIBUTION

Integrated

UTM integration with Amazon storefront

FOUNDATION

Built

Business Manager + platform integration completed

“I truly enjoyed our time working together. Bennie Frank was absolutely pivotal in not only getting both programs up and running, but building a very solid baseline for growth and continuing to optimize in real time. We consistently exceeded industry benchmarks.”

— Maggie Hylton, Brand Manager