Only Kale
Branding + Package Design + StrategyOnly Kale wasn’t just a project, it was a full build. We created the brand from zero, shaping the story, identity and packaging system to introduce kale powder to the health and wellness space with premium positioning and real-world clarity. A complete brand world, designed to launch.
The result: Only Kale entered the market with a bold, elevated identity that earned attention in a crowded category. Through targeted content, influencer partnerships, and educational campaigns, the brand quickly build a loyal community of health-conscious consumers. Strategic storytelling and thoughtful go-to-market planning drove strong early sales, positioning Only Kale as an emerging voice in wellness.
Brand strategy
Visual identity
Packaging design
Art direction
Content strategy
Go-to-market planning
Starting with no existing audience or customer base, we developed the brand, product presentation, and go-to-market foundation end-to-end, creating a cohesive system that works across packaging, content, and retail moments.
“Building OnlyKale from scratch was no small feat, but partnering with Bennie Frank made all the difference… We couldn’t have done it without them.”
— Charlie SZoradi, Co-Founder of OnlyKale