Quinn Snacks
Turning Regional Retail Launches Into MomentumQuinn Snacks partnered with Bennie Frank Marketing to support a regional Costco launch through an integrated influencer and paid social campaign. The goal was to build localized awareness, drive product discovery, and generate creative insights that could support future retail expansion.
Campaign Strategy
Influencer Marketing
Paid Social Advertising
Creative Strategy
Retail Launch Support
The Challenge.
As Quinn Snacks expanded into key Costco locations across the Northeast, the brand needed to drive awareness among health-conscious shoppers and encourage store visits. However, because the featured product contained peanuts, traditional in-store demos were limited due to allergen restrictions, removing one of the most effective tactics for driving product trial. Quinn needed a digital-first strategy that could generate excitement before shoppers entered the store while also identifying which creators, messaging, and creative formats delivered the strongest performance.
Bennie Frank Marketing developed a localized creator strategy designed to influence shoppers before they reached Costco. We partnered with creators whose audiences aligned with Quinn's health-conscious consumer, providing authentic product education while highlighting local Costco availability. The campaign was intentionally structured as a test-and-learn initiative, evaluating different creator styles, messaging angles, and creative formats to uncover what resonated most with shoppers.
Execution
4.35M+ IMPRESSIONS ACROSS TARGET MARKETS
1.46M CONSUMERS REACHED
46.7K+ LINK CLICKS DRIVEN TO STORE LOCATOR
$0.32 BLENDED COST PER CLICK
2.38% BLENDED CREATOR ENGAGEMENT RATE
61.9K ORGANIC CREATOR VIEWS
1.7K ORGANIC ENGAGEMENTS
Results
Quinn's exceeded their initial sales target by pairing localized Meta advertising with creator-led storytelling and established a playbook for future retail launches.
“Bennie Frank was a great partner in supporting our Costco rotation, helping us thoughtfully integrate paid media and influencer marketing to maximize awareness and keep Quinn top of mind. Their team was responsive, strategic, and incredibly easy to work with- we can’t wait to work with them again”
— Caitlyn Pibal, Senior Brand Manager