Quinn Snacks
Turning Regional Retail Launches Into MomentumQuinn Snacks partnered with Bennie Frank Marketing to support a regional Costco launch through an integrated influencer and paid social campaign. The goal was to build localized awareness, drive product discovery, and generate creative insights that could support future retail expansion.
Campaign Strategy
Influencer Marketing
Paid Social Advertising
Creative Strategy
Retail Launch Support
The Challenge.
As Quinn Snacks expanded into key retail markets,
the brand needed to build awareness around specific Costco locations while reaching health-conscious consumers with authentic, engaging content. Beyond awareness, the campaign aimed to identify which creators, messaging, and creative formats delivered the strongest performance.
Bennie Frank developed a fully integrated campaign combining influencer partnerships, creative testing,
and geo-targeted paid media.
Creators were selected based on audience alignment
and authenticity, while multiple creative approaches
including founder storytelling, product-focused content,
and lifestyle UGC were tested to uncover the highest-performing messaging.
Top-performing assets were amplified through localized
Meta campaigns supporting Costco retail locations.
Execution
4.3M IMPRESSIONS
46K+CLICKS
100% GEO-TARGETED CAMPAIGNS
3X INFLUENCER PARTNERSHIPS
Results
The campaign successfully supported Quinn Snacks' regional retail launch while establishing
a scalable framework for future campaigns. Performance insights identified the creative themes and creator profiles that most effectively engaged target consumers.
“Bennie Frank was a great partner in supporting our Costco rotation, helping us thoughtfully integrate paid media and influencer marketing to maximize awareness and keep Quinn top of mind. Their team was responsive, strategic, and incredibly easy to work with- we can’t wait to work with them again”
— Caitlyn Pibal, Senior Brand Manager