Seven Sundays
OMNICHANNEL GROWTH PARTNERSHIPSince assuming paid media management at the launch of Seven Sundays’ DTC channel in 2020, Bennie Frank has led omnichannel strategy across retail media, paid social, search, and digital promotions. What began as an early-stage e-commerce channel has scaled into a multi-million-dollar revenue stream while simultaneously supporting national retail expansion.
PERFORMANCE STRATEGY
RETAIL MEDIA
DTC GROWTH
PAID SOCIAL & SEARCH
DIGITAL COUPONS
SKU LAUNCHES
6X DTC growth.
Eight figures in cumulative revenue.
Since launch, Seven Sundays’ DTC channel has scaled by over 600%, maintaining strong efficiency even after a 70% budget reduction in 2024.
Seven Sundays expanded into 13 key national retailers including Target, Walmart, Whole Foods, Kroger, Costco, and Sam’s Club. We aligned paid social and retail media to support velocity at shelf, ensuring launches were reinforced across both digital and in-store environments.
We built a repeatable go-to-market framework to support seasonal and innovation SKUs including Pumpkin Spice, Golden Apple, Little Crispies, Bright Side, and Good Day Granola. Each launch integrated paid social, paid search, and retail alignment to drive high-intent demand.
Digital Coupon Strategy
20+ CAMPAIGNS
50K+ SIGN-UPS
11K+ REDEMPTIONS
60+ RETAILERS ACTIVATED
By integrating digital couponing into paid strategy, we bridged awareness to in-store purchase, driving measurable retail impact beyond impressions.
“We partnered with Bennie Frank to improve acquisition, retention, and marketing efficiency. They helped us drive deeper customer engagement while maximizing our spend.”
— Gabrielle Bellettieri, Brand Manager